We believe economic success comes with responsibility. That's why IDup gives back — consistently, transparently, and not from profit, but from revenue.
Success means responsibility
Not 1% of profit — 1% of our total revenue. Whether a year is strong or difficult, a fixed share always flows to carefully chosen social projects. For us that's a firm commitment, not an afterthought when there's something left over.
Because it comes from revenue, our giving is dependable: the people and projects we support can count on us, in good years and hard ones alike.
Where it goes
We focus our support where it creates real, lasting change — close to home and where the need is greatest.
Fair chances for young people
Fast, unbureaucratic help when it matters most
Long-term impact, not one-off donations
Because education builds the future
What makes it different
Plenty of companies donate when it's convenient. We built our commitment to be different.
We give even in tough years — support that doesn't depend on the bottom line.
This comes from the founders' values, not a PR calendar.
Sustained engagement, so projects can plan for the long term.
We're open about which projects we support and what they achieve.
Whether you run a project that needs support or simply want to learn more, we'd love to hear from you.
Get in touch
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