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★ Marketing & Campaigns

Campaigns that run themselves

Omnichannel campaigns across WhatsApp, SMS and email, automated flows triggered by real events, precise segments and reporting that goes all the way to invoiced revenue — not just to opens and clicks.

No setup risk · No credit card · Cancel anytime

Why it matters

Marketing tools are good at telling you what happened inside the marketing tool. Opens, clicks, unsubscribes. What they cannot tell you is the only thing that decides the budget: how much money the campaign produced.

That gap exists because the campaign lives in one system and the customers, deals and invoices live in others. Connecting them means exports, spreadsheets and assumptions — so most businesses stop at engagement metrics and argue about them.

IDup runs campaigns from the same database that holds your CRM, pipeline and invoicing. A campaign reaches a segment defined by real customer data, the responses become tracked leads, the leads become deals and invoices, and the report shows what each campaign actually earned.

What Marketing & Campaigns does for you

All in IDup — one login, no silos.

Omnichannel sending

WhatsApp, SMS and email in one campaign, so the message reaches people on the channel they actually read rather than on the one your tool happens to support.

Automated flows

Trigger to action, running permanently: a welcome sequence after a first purchase, a follow-up after a quote, a reactivation for customers who have gone quiet, a reminder before a renewal.

Segments built on real data

Target by revenue, purchase history, industry, region, payment behaviour, project status or any tag — because the segment is built from your live business data, not from an imported list that ages immediately.

Reporting to invoiced revenue

Opens and clicks, and then the part that matters: the deals and invoices that resulted, per campaign — so the next budget decision is made on evidence.

Your best audience is already in your database

Your best audience is already in your database

Businesses spend most of their marketing budget on people who have never heard of them, while the customers who already bought once sit untouched in a system nobody uses for marketing.

That is backwards for a simple reason: existing customers cost nothing to reach, already trust you, and convert at a rate no cold audience can match. The obstacle has always been practical — the customer data is in the accounting or CRM system and the campaign tool is somewhere else.

In IDup they are the same system. You can send to everyone who bought a specific service last year, everyone whose contract renews next quarter, or everyone who asked for a quote and never replied — in about a minute, with no export.

How it works

1
Choose the audience

Segments defined from live customer, sales and payment data — no static import lists.

2
Build the campaign or flow

One campaign across WhatsApp, SMS and email, or an automated flow triggered by a real event.

3
Send, measure and act on revenue

Results measured through to deals and invoiced revenue, not just to opens and clicks.

🔒 GDPR-compliant · Secure worldwide · ISO 27001 · No prior knowledge needed
Automations that keep working after you stop

Automations that keep working after you stop

A campaign is an event. A flow is an asset. The difference is that a flow keeps producing results for months after the hour you spent building it, because it is triggered by something that keeps happening.

A quote sent and not answered. A first purchase completed. A subscription approaching renewal. A customer who has not bought for six months. Each of these is a moment where a well-timed message reliably produces revenue — and each one is missed in almost every small business.

Because IDup triggers flows on real business events rather than on list membership, these run automatically and permanently — and stop the moment the customer responds or the situation changes.

Everything included

One login, ein Preis – keine versteckten Zusatzkosten.

Omnichannel sending
Automated flows
Segments built on real data
Reporting to invoiced revenue
Part of the all-in-one platform — one login
Mobile app included (iOS & Android)
GDPR-compliant · Secure worldwide
Cancel anytime — no setup risk

Questions & Answers

Which channels can a campaign use?

WhatsApp, SMS and email in the same campaign, so you reach people on the channel they actually read rather than sending everything by email and hoping.

How are segments built?

From your live business data — revenue, purchase history, industry, region, payment behaviour, project or contract status, or any tag you define. Because it is the same database, segments never go stale the way imported lists do.

Can I see revenue per campaign?

Yes. Responses become tracked leads, leads become deals and invoices, and the report shows the invoiced revenue attributable to each campaign — not just opens and clicks.

Is it GDPR-compliant?

Yes. Consent and communication history stay attached to the contact, unsubscribes are honoured across channels, and data is hosted encrypted on secure servers worldwide with a full audit trail.

Can campaigns run in several languages?

Yes — 27 languages, so each recipient can be reached in their own language from the same campaign rather than from a separate one per market.

How fast can I start?

Minutes. Pick a segment from customers you already have, build a short campaign or switch on a ready-made flow, and send.

Ready to use Marketing & Campaigns?

Start free — the entire IDup platform in one login.

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