Sell subscriptions in your shop
Offer a product as a subscription, let customers pause or cancel in their account, and follow every charge as an invoice.
A subscription is a way to buy, not a separate shop. Every product can be sold once, as a subscription, or both. Customers pay by card and are charged automatically.
Offer a subscription
- Open the product in Products & Services. Under purchase options choose Subscription.
- Set the interval (week, month or year), a subscription discount in percent, a free trial in days, a minimum term and a notice period.
- Save. The product page now shows the choice between Buy once and As subscription.
What your customers can do
In their account customers can pause, skip the next charge, change the quantity or interval, cancel, change the card and download invoices. A cancellation respects the notice period and the minimum term. A higher quantity is charged pro rata at once.
What you see
Online Store → Subscriptions shows active, new and cancelled subscriptions and the monthly recurring revenue. You can pause and resume a subscription there. Each charge creates one invoice, one payment and one new order.
If a charge fails
Stripe tries again by itself. The customer gets one email with the button Update card. After the card is updated, the open charge is paid at once.
Billing in general is in Subscriptions and recurring billing.
Nothing is tracked — the buttons only open a message so you can tell us what was missing.
