Landing page visitors, sources and A/B test
See how many people visit a landing page, where they came from and which of two pages works better.
Landing pages show you what they bring. You can also test two pages against each other.
Where to find itMarketing → Landing pages → Landing pages
Visitors and requests
Each page card shows visitors, requests and the conversion of the last 30 days, its status and a mark if an A/B test runs. Switch between Cards and Table.
Under Form leads three columns help you:
- Source: where the person came from, such as the campaign link or the referring site, and the A/B variant.
- Record: the lead or customer, linked by e-mail address.
- Device: browser, system and device type.
Run an A/B test
- Open the landing page and choose A/B test.
- Choose variant B, a second published landing page.
- Set the share of visitors for variant B, from 10 to 90 percent.
- Wait for results. Both pages stay under the same address. Each person always sees the same variant.
- Choose End and keep A or End and adopt B. Nothing is deleted.
A clear winner needs at least 100 visitors per variant.
PrivacyCounting visitors sets two cookies from your own site. One identifies the visitor for 90 days, the other keeps the source for 30 days. No IP address is stored. Check that your privacy policy says so.
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