Marketing & campaigns

Set up a loyalty programme

Reward customers with points, levels and rewards, let points expire and let customers invite friends.

Last updated 21 October 2026 · More in Marketing & campaigns

A loyalty programme gives customers points for what they buy. You set it up in three steps. Everything can be changed later and existing points stay untouched.

Where to find itMarketing → Customer Loyalty A link row at the top opens the page Loyalty programme.

Three steps

  1. Collect points: how many points a customer earns for each unit of currency spent, which group takes part, and optional welcome and birthday points.
  2. Levels: from how many points a customer reaches the next level.
  3. Rewards: from how many points they can redeem, what the points are worth as a discount, and a maximum share of one invoice. You choose whether points can be redeemed in the customer portal and at the shop checkout.

Points expire

You can let unused points expire after 6 to 36 months. The oldest points expire first. Customers get a warning e-mail once a month before. You see a preview and confirm before anything expires. Nothing expires on the day you switch it on.

Invite friends

Customers share a personal link or code. The inviting customer receives points when the friend pays for the first time. You can also reward the new customer. Self-invitation is blocked, and you can set a limit per month.

In the customer portal

  • Loyalty card: QR code, level, progress to the next level and a warning for points that expire soon. It can be printed.
  • Invite friends: copy the link or send it by e-mail or WhatsApp.
Wallet passesThe card for Apple Wallet and Google Wallet needs your own developer accounts. Until you enter the access data, the card is available in the portal and as a printout.
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